People are so used to seeing content and PSAs that are sad and dejected that they tune them out. What if we could show people the other side: the impact their donations have, and highlight the hope they help to create, the turning point in someone’s life.
A concept that inspires hope and changes perceptions of the homeless. Through small takeaway pamphlets and longer donor brochures, we told the stories of individuals that managed to turn their lives around with the help of Turning Points.
Page extract from a donor brochure: