INSIGHT

In an epic but harsh new space setting, the very environment will kill you.
Call of Duty fans were gearing up for the launch of the new game, Infinite Warfare. But were they ready for the challenges of space? (The ideal answer is no. Not yet.)

IDEA

Terminal Tours takes fans on a thrilling (and deadly) tour of space, using cool chat bot technology.
Through user interactions and action-packed gifs, fans travelled to the game’s far-off outposts with a darkly humorous tour guide, played by Kate Micucci. At each stop, they were asked to make choices that often led to epic space deaths, such as falling into a crevice on icy Europa, or blowing up in the deadly gases of Titan.

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GIFS

Below are all the ways you could die in the Messenger experience. 
We filmed all of these in a single day. It was insane.

 

TEASER TRAILER
 

We filmed this teaser spot and put it on Call of Duty's social channels to drive fans to the Messenger experience. It revealed some of the insane ways to die in Space (that fans would find in Messenger) and showcased Infinite Warfare's high fidelity gameplay.

But most importantly, I got to meet Kate Micucci.