Hello. 
I design and build product experiences, focusing on language, messaging hierarchy, information architecture and the holistic user experience.
I put people first and look for ways to make products they’ll use, and products they’ll love.
I have 10+ years experience and have worked on products at Instagram, Messenger and Bumble, and on digital campaigns for Activision and Sainsbury’s.
I led content design for Instagram Gifts, a feature that lets fans show appreciation for creators and Reels, and turns that support into real income. Shipped as an MVP in four months.
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I led a full refresh of Bumble’s profile prompts, auditing the existing library and developing new content to replace outdated prompts driving low-quality answers. AI helped me work at speed during this process.
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Brand partnerships have always been brand-led, favouring creators with large audiences over smaller, niche ones. I led content and UX for a self-pitch feature, giving creators a confident way to reach out to brands directly and helping level a one-sided marketplace.
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A date with someone you’ve met online can feel daunting. I led content design for Share Date, a Bumble safety feature that lets members share date details with people they trust.
View project →For more work, or just to say hello — get in touch.