CHALLENGE

In 2017, Apple launched a brand new feature: Business Chat. The function allows businesses
to connect directly with their consumers in Messages. Customers can ask questions, complete
transactions and resolve issues, all in a much more intuitive, human way. The team at AKQA
were asked to launch the new feature. 

 

SOLUTION

A simple, yet informative product page, as well as introductory demo video to be shown at WWDC.

 

HOW I HELPED

As Copywriter on the team, I helped to plan the content and crafted the copy to introduce the new feature on the website and
in a demo video, using the clear and concise, yet friendly language that Apple is known for.

 

Business Chat page on apple.com:

developer.apple.com/business-chat/

 

Demo video launched at WWDC: