In 2017, Apple launched a brand new feature: Business Chat. The function allows businesses
to connect directly with their consumers in Messages. Customers can ask questions, complete
transactions and resolve issues, all in a much more intuitive, human way. The team at AKQA
were asked to launch the new feature.
A simple, yet informative product page, as well as introductory demo video to be shown at WWDC.
HOW I HELPED
As Copywriter on the team, I crafted the copy to introduce the new feature on the website, and
in a demo video, using the clear and concise, yet friendly language that Apple is known for.